I start by sending you a short questionnaire to understand your goals and vision, followed by stakeholder interviews to get clarity on your business objectives. Then, I conduct user interviews and surveys to uncover real audience insights, and a competitive audit to analyze market trends and opportunities. All findings are compiled into a clear, actionable research report that shapes the design strategy. If you already have user research available, we’ll skip straight to the design strategy stage to keep things efficient and focused. 

In the design strategy and information architecture phase, I start with collaborative ideation sessions to translate research insights into clear direction. From there, I define the core content and feature requirements for your website or app, ensuring every element serves a purpose. Finally, I develop detailed user flows and sitemaps to structure the experience, setting a solid foundation for an intuitive and goal-driven design. 

In the wireframing and prototyping stage, I bring the strategy to life by creating wireframes for each page, mapping out structure and hierarchy with clarity. I then design responsive layouts to ensure the experience feels seamless across all devices. Once the foundations are set, I build low-fidelity prototypes to visualize interactions and conduct usability sessions to test, refine, and validate the flow before moving into visual design. 

In the visual design stage, I start by presenting moodboard options to help define the overall look and feel of your website or app. Once the direction is set, I develop a style guide that captures the visual language — from color palette and typography to UI components. With this foundation in place, I create detailed mockups and high-fidelity prototypes that bring your brand and user experience to life with clarity, consistency, and impact. 

In the motion design stage, I add transitions and animations that make the experience feel seamless, dynamic, and engaging. This is where the interface comes to life — guiding users smoothly through interactions and enhancing the overall feel of the product. I also create a UI motion guide and pattern library to keep animations consistent and purposeful across all screens. While this stage is optional, it’s highly recommended to boost engagement and drive higher web or app conversions. 

In the no-code web development stage, I build fast, responsive, and cost-effective websites using Framer, Webflow, and Shopify. These platforms allow for efficient development without compromising on quality or performance. However, if your website or app requires highly distinct features or complex design interactions, I’ll recommend a custom-coded approach to ensure complete flexibility and long-term scalability.